The Hidden Risks of Selling Only on Amazon in 2025 3142b

Selling exclusively on Amazon? It might be time to rethink that strategy. In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead. Get actionable insights on how to diversify, build a brand outside of Amazon, and leverage smarter marketing strategies to stay competitive in today’s evolving e-commerce world. 🎯 Key Takeaways: Diversification is no longer optional for serious e-commerce brands Relying solely on Amazon exposes your business to platform risk Amazon’s fees are increasing—and so is the competition Off-Amazon testing helps uncover untapped growth opportunities Tracking conversions from external traffic is now critical You can (and should) use Amazon’s data to fuel your overall strategy Brand building needs to go beyond the marketplace Consumers are doing more research before buying E-commerce growth means higher standards and tighter margins The future of Amazon as a single-channel solution is uncertain EXCLUSIVE: Email [email protected] and mention The Amazon Strategist Show to get a free paid media review from a specialist on the BlueTuskr team along with a 30-minute consultation - valued at $450! ------------------------------------------------------------- Connect with Andrew and BlueTuskr Website: BlueTuskr.com Facebook: https://www.facebook.com/AndrewMaff Instagram: https://www.instagram.com/andrewmaff LinkedIn: https://www.linkedin.com/in/andrewmaff X: https://x.com/andrewmaff Youtube: https://www.youtube.com/channel/UCdc4NwHfYYBQ_QtiZFC-5ww/d Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazon #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS... 4h2f40